A Mother’s Legacy is a book written to capture the stories left by mothers dying of HIV/AIDS. We had to promote the book and find a unique way of launching it. Solution: In South Africa, mothers often carry their babies wrapped in a blanket around their back. To gain awareness, we piggybacked on the world’s most innovative and self-promoting gadget - the Apple iPod. We loaded five stories from the book and a ‘Behind the Scenes’ video on the iPod. Awards: Cannes Shortlist, Loeries Finalist 2008

Brief: Create awareness of Pedigree Puppy Formula and the nutritious energy it gives small dogs and puppies. Solution: In South Africa, people generally have smaller dogs in townhouses because of the limited space. So, we placed dog-flap (doggie door) decals on the ground-floor units of townhouses. However, instead of placing them at the bottom of the door, they were placed at the top, implying that the dog had the energy to jump that high. Awards: D&AD In-book, Loeries Finalist 2008

Brief: Homeless Talk is an organisation committed to helping the homeless, help themselves. Our job was to create awareness for Homeless Talk and have a call to action, asking people to make a donation. Solution: We placed our ad in the gutter of the newspaper – an area generally not used at all. The unique placement not only draws your attention, but also shows that your support of Homeless Talk means a better place for the homeless to sleep. Awards: Cannes Shortlist, Loeries Finalist 2009

Brief: Commercial Trader's application to attend the NAMPO Agricultural Trade Show was unsuccessful, so they asked us to give them brand presence around the trade show in a way that would not create conflict with the organisers. Solution: We decided to target the Bed & Breakfasts surrounding the show and placed unique welcome mats with copies of the Commercial Trader so farmers could compare prices they'd see at the show. Awards: Loeries Finalist, Pendoring Silver 2010

Brief: Increase awareness for the Lions vs Dolphins Standard Bank Pro 20 match and find a unique way of announcing it. Solution: In addition to traditional streetpole posters and flyers, we decided to highjack blasting announcement signs that surrounded Gautrain construction sites. Awards: Loeries Finalist 2008

Brief: Find a unique way to advertise the Standard Bank Grahamstown Jazz Festival at the National Arts Festival. Solution: We decided to create a mobile billboard with instruments integrated into it. Every day of the festival, we invited musicians to bring their instruments and jam with some of our jazz artists. Once people were watching, we’d tell them about the evening’s jazz festivities. Awards: Loeries Finalist 2010

Brief: Create an Adidas activation that would receive free media all around the world. Solution: Unfortunately, due to the economic crises, Adidas cancelled the activation, but here was our thinking. We wanted to create a giant Adidas vuvuzela. Then, using the same technology as a skydiving wind tunnel, football fans could buy Adidas merchandise and get blown out the top of the vuvuzela. This way, through Adidas, you can experience the true spirit of football and become the celebration.

Brief: Create a leaflet that people can use to help them train their dogs. Solution: When dogs hear Pedigree being poured into their bowls, their ears pop up. So, we created a flyer, with a dog ear bent into the page that demonstrates the effect of Pedigree. On the back of the leaflet, we had tips to help people train their dogs.