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David Edworthy Copywriter

TELEVISION ADS

Peaceful Sleep

Peaceful Sleep asked us to create an ad demonstrating its mosquito repelling power.

Extra data with Red by Vodacom

Vodacom asked us to create a compelling, rugby focused ad that highlights the great data deals you get on their Red packages.

Priority queuing with Red by Vodacom

Vodacom asked us to create an ad highlighting their priority queuing service available on their Red packages.

Nedbank Golf Challenge - Party

I was asked to create a TV ad for the Nedbank Golf Challenge that captures the fanaticism around the event.

South African Tourism: The Greatest Story Of Them All

South African tourism asked us to create an ad showcasing our beautiful country and reminding people that at the end of lockdown, we want them to carry on creating their beautiful stories.

Like for Like with Red by Vodacom

Vodacom asked us to create a compelling ad for their 'Like for Like' offering available on their Red packages.

Nedbank Golf Challenge - Bank

I was asked to create a TV ad for the Nedbank Golf Challenge that captures the fanaticism around the event.

Bradlows Chairman

When the chairperson of the Finance Portfolio Committee fell off his chair while being interviewed by the SABC 2, we jumped on the bandwagon and created an ad for Bradlows advertising new chairs.

Khomanani Split Screen

We were asked by Khomanani - the governments HIV and AIDs initiative - to show LSM3-6 that every decision they make affects their future.

Nedbank Pinnacle Sales Club

Nedbank asked us to create a motivating internal AV to inspire their staff to join the Pinnacle Sales Club.

Med-Lemon

We needed to create an ad for LSM 3-6, demonstrating the power of

Med-Lemon.  

Pick 'n Pay Go Banking

We were asked to create a launch campaign for Go Banking that gets people questioning the kind of service they put up with from their banks. 

Jungle B-Fast

We were asked to create a TV ad that informs people about the long-lasting energy you'll get when eating Jungle B-Fast. 

Steers Hoohah!

We were asked to create a launch campaign for the new additions to the iconic King Steers Burger.

Khomanani: Red Ribbon Race

Khomanani asked us to create an ad that gives hope to people living with HIV and AIDS.



Awards: Bronze Loerie

INTERNAL PROMOTIONS

Room 13 No Coffee Project

We were asked to come up with a way to raise money for Room 13 - TBWA's Corporate Social Initiative - in a way that wouldn't cost the company any money.

Standard Bank Road Show AV

For the Standard Bank Economy Road Show, an event held annually where Standard Bank's chief economist gives his forecast for the coming economic year, we needed to demonstrate examples of 'Creative Destruction' in history in order to show people that the economic crisis was going to change the way the world's economy operates.

Standard Bank CIB Operations

Standard Bank CIB asked us to create an internal AV that would let each staff member know that they have a voice in the bank and that their opinions are valued.

ENTRY VIDEOS

Mother's Legacy

A Mother’s Legacy is a book written to capture the stories left by mothers dying of HIV/AIDS. We were asked to promote the book and find a unique way of launching it.



Awards: Cannes Shortlist, Loeries Finalist 2008

Standard Bank Jazz Festival

We were asked to find a unique way to advertise the Standard Bank Grahamstown Jazz Festival at the National Arts Festival.

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Awards: Loeries Finalist 2010

​David Edworthy

Creative Director, Copywriter and Idea Generator

 

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